Swedish craftsmanship & tradition
Horredsmattan is more than just carpets. It’s color, shape and design. To love. To walk on. Every day.
We dig where we stand: into Swedish design tradition, where we have our roots. But even strong roots can be moved. They can grow in new places. Just as Swedish design has always done. Impressions and expressions. From the outside. And from within. From the new. And the old. From immigrants. And emigrants. It is in that encounter, and from diversity, that innovation unfolds – and beauty arises.